One-time use:A standard condition of list rental and exchanges. The names on the list can be mailed only once. No copy of the list may be retained.
Open rate: Number of emails opened by recipients, expressed as a percentage of total emails sent.
Overline: The headline in a letter, usually placed on a line over the salutation.
Offer: In traditional direct mail, the incentive that you give prospects to motivate them to respond to your mailing, either by placing an order or by taking the next step in the sales process.
One-time usage: The stipulation in a list rental agreement that the advertiser will mail to the names on the list once only. The stipulation in a list rental agreement that the advertiser will mail to the names on the list once only.
