Expert Fundraiser is offering 10 telephone seminars during the last week of May, 2012.Each session is 90 minutes and includes time for questions. You canparticipate from anywhere in the world that has a phone.The presenter is Alan Sharpe, CFRE, direct mail fundraising consultant, author and coach. The cost of each tele-seminar is CDN$49. These tele-seminars will NOT be recorded. [Read more...]
By Alan Sharpe, CFREThank your donors promptly and personally every time they mail you a gift.
Describe how you are using the donor’s last gift the way the donor intended. The majority of long-term, faithful donors give to make a difference, and many will not give again until they know their last gift was put to good use the way they wanted—so show ample proof. [Read more...]
By Alan Sharpe, CFRE
Don’t listen to fundraising consultants like me who say you should never ask for a gift in a thank-you letter.
That’s what I used to say before I was hired by a non-profit that did ask for donations in its gift acknowledgement letters. I wanted to axe the practice. But then the director of finance showed me that including a reply device and business reply envelope with every thank-you letter raised over $150,000 annually for the charity. After that I wasn’t so quick to condemn the practice.
I still think thanking a donor and asking for a gift at the same time is crass. That’s what my gut says. And I agree with Penelope Burk, Michael Rosen and other fundraising practitioners when they say the practice is likely to drive away donors.
But does asking for a gift in a thank-you letter help or harm your charity? Test and find out. [Read more...]
By Alan Sharpe, CFRE
I got a big surprise the day I closed my direct mail fundraising consultancy and started working for a national charity. I discovered that my new employer used its gift acknowledgement letters as a way to raise funds. With every donation thank-you letter it mailed to donors, it included a reply device and business reply envelope. [Read more...]