Latest Articles
How to Create Compelling Direct Mail Fundraising Envelopes
By Billy Sharma One of the hardest things to do in direct marketing is to get the recipient to open your direct mail package, therefore, the outer envelope is of prime importance. Its function is more than just holding the contents securely; it must entice the respondent to I open it. Siegfried Vogele, a research [...]
The Art and Science of Keeping a Direct Mail Donor
By Billy Sharma The art lies in building and fostering a strong bond with your supporters. This is best achieved through compelling communications and quick responses to their generosity. Your appeal must give a persuasive reason for giving and should identify the financial goals essential to your charity Work to understand your donors and offer [...]
Capturing US Federal Funding for Your Ministry or Church
by Bev Browning The legislation is in place, for now. Remember, though, with each new President, priorities change; old initiatives fall by the wayside and new, hopefully better legislation is written and passed. If they want to see faith-based initiatives continue, faith-based groups must make a powerful statement: “We want this money and we are [...]
Charity Golf Tournaments: Five Ways to Raise Funds with Your Next Golf Fundraiser
By Frank MacGrath 1. Player Registration Fee Your organization needs to determine what registration fee is marketable in your geographic area, while still covering all hard costs (green fees, power carts, meals, taxes, etc.) and providing a per-player financial contribution over and above that cost, so that each registration contributes to your overall net profit. [...]
Nine Truths about Monthly Giving Fundraising
Does your charitable organization want to recruit more monthly donors? Or raise more money from your monthly giving program? Here are nine truths about monthly giving that apply to most non-profit organizations.
How Angry Are Your Donors With You? Take this Quiz and Find Out.
By Alan Sharpe, CFRE Have you upset one of your donors recently? Just how mad do you suppose they are at you, on a scale of 1 to 10? Take this quiz and find out.
Answer the Only Question Donors Have and You’ll Raise More Money Fundraising
By Alan Sharpe, CFRE Your donors have only one question that bothers them. If you want to acquire more donors, you have to answer it. If you want to raise more net revenue, you need to answer it. And if you want to increase the lifetime value of your donors, you must answer it. Here’s [...]
Direct Mail Fundraising Still More Effective than Email
By Alan Sharpe, CFRE Yes, grandma tweets daily about her arthritis and buys her cat food on eBay, but how does she prefer to donate, online or offline? Yes, mailing a fundraising letter costs more than sending an email appeal. But which method brings in the most net revenue for most non-profits?
Win Board Approval for Your Fundraising Budget by Calculating Your Long-Term Donor Value
By Alan Sharpe, CFREThe ten dumbest words ever spoken in the English language are: “We don’t have money in our fundraising budget for that.” The people who say this most often are board members. Uninformed board members. Timid board members. Board members who don’t understand that charitable organizations live or die by their donors, and [...]
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