Expert Fundraiser is offering 10 telephone seminars during the last week of May, 2012.Each session is 90 minutes and includes time for questions. You canparticipate from anywhere in the world that has a phone.The presenter is Alan Sharpe, CFRE, direct mail fundraising consultant, author and coach. The cost of each tele-seminar is CDN$49. These tele-seminars […]
By Alan Sharpe, CFRE The difference between a good donor newsletter and a poor one comes down to donors and dollars. A good newsletter retains donors and makes money. A poor one doesn’t. Here are 12 ways to improve your donor newsletter so that it works harder for you. 1. Make your donor the hero […]
You have a dramatic, interesting, compelling story to tell about someone who has been helped by your non-profit organization. You are sure that this story will stir your donors’ emotions and boost your response rates and revenue. So how should you tell the story? You have two options. You can either (A) tell it from […]
Want to get paid twice for being a fundraiser? Write for Expert Fundraiser. Alan Sharpe, our publisher, is ready to pay you a one-time flat fee or an ongoing royalty for putting your knowledge of fundraising down on paper. If you are an expert in at least one area of fundraising, and if you know […]
By Billy Sharma One of the hardest things to do in direct marketing is to get the recipient to open your direct mail package, therefore, the outer envelope is of prime importance. Its function is more than just holding the contents securely; it must entice the respondent to I open it. Siegfried Vogele, a research […]
By Billy Sharma The art lies in building and fostering a strong bond with your supporters. This is best achieved through compelling communications and quick responses to their generosity. Your appeal must give a persuasive reason for giving and should identify the financial goals essential to your charity Work to understand your donors and offer […]
by Bev Browning The legislation is in place, for now. Remember, though, with each new President, priorities change; old initiatives fall by the wayside and new, hopefully better legislation is written and passed. If they want to see faith-based initiatives continue, faith-based groups must make a powerful statement: “We want this money and we are […]
By Frank MacGrath 1. Player Registration Fee Your organization needs to determine what registration fee is marketable in your geographic area, while still covering all hard costs (green fees, power carts, meals, taxes, etc.) and providing a per-player financial contribution over and above that cost, so that each registration contributes to your overall net profit. […]
Does your charitable organization want to recruit more monthly donors? Or raise more money from your monthly giving program? Here are nine truths about monthly giving that apply to most non-profit organizations.
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