Latest Articles
Who Writes a Better Fundraising Letter, the Doctor or the Patient?
You have a dramatic, interesting, compelling story to tell about someone who has been helped by your non-profit organization. You are sure that this story will stir your donors’ emotions and boost your response rates and revenue. So how should you tell the story? You have two options. You can either (A) tell it from […]
How to Create Compelling Direct Mail Fundraising Envelopes
By Billy Sharma One of the hardest things to do in direct marketing is to get the recipient to open your direct mail package, therefore, the outer envelope is of prime importance. Its function is more than just holding the contents securely; it must entice the respondent to I open it. Siegfried Vogele, a research […]
The Art and Science of Keeping a Direct Mail Donor
By Billy Sharma The art lies in building and fostering a strong bond with your supporters. This is best achieved through compelling communications and quick responses to their generosity. Your appeal must give a persuasive reason for giving and should identify the financial goals essential to your charity Work to understand your donors and offer […]
Capturing US Federal Funding for Your Ministry or Church
by Bev Browning The legislation is in place, for now. Remember, though, with each new President, priorities change; old initiatives fall by the wayside and new, hopefully better legislation is written and passed. If they want to see faith-based initiatives continue, faith-based groups must make a powerful statement: “We want this money and we are […]
Charity Golf Tournaments: Five Ways to Raise Funds with Your Next Golf Fundraiser
By Frank MacGrath 1. Player Registration Fee Your organization needs to determine what registration fee is marketable in your geographic area, while still covering all hard costs (green fees, power carts, meals, taxes, etc.) and providing a per-player financial contribution over and above that cost, so that each registration contributes to your overall net profit. […]
Nine Truths about Monthly Giving Fundraising
Does your charitable organization want to recruit more monthly donors? Or raise more money from your monthly giving program? Here are nine truths about monthly giving that apply to most non-profit organizations.
