Expert Fundraiser is offering 10 telephone seminars during the last week of May, 2012.Each session is 90 minutes and includes time for questions. You canparticipate from anywhere in the world that has a phone.The presenter is Alan Sharpe, CFRE, direct mail fundraising consultant, author and coach. The cost of each tele-seminar is CDN$49. These tele-seminars will NOT be recorded. [Read more...]
Major Gift Fundraising and Prospect Research: How to Find Major Donors in Your Donor Database
November 12, 2010 By 1 Comment
By Alan Sharpe, CFRE
The best person to approach for a major gift is someone who already supports your charity. Sometimes those donors are hidden in plain sight in your donor database. Here’s how to find them. [Read more...]
How to Find New Major Gift Donors
May 29, 2009 By
By Alan Sharpe, CFRE
Your organization needs to find more major donors for two vital reasons. First, major donor fundraising is the most cost-effective use of your time and money, costing somewhere between two cents and fifteen cents to raise a dollar. Second, many organizations are finding that the top 20 percent of their donors contribute 80 percent of the charities income. [Read more...]
Major Gift Program Fundraising Tips
April 3, 2009 By
By Alan Sharpe, CFRE
The main difference between direct mail fundraising and major gift fundraising is simple. Direct mail fundraising solicits small gifts from many people while major gift fundraising solicits large gifts from few people. One tactic solicits on paper, the other in person. Here are some tips to remember when you begin a major gift program. [Read more...]
Moves Management Key to Major Gift Fundraising
February 27, 2009 By
By Alan Sharpe, CFRE
The key to securing large gifts from your donors is relationships. Relationships that are warm, professional and mutually beneficial. But how do you nurture or cultivate those relationships with prospective donors who have little or no connection with your organization and your cause? [Read more...]
Millionaires Are Generous Donors if Asked Properly
August 3, 2007 By
By Alan Sharpe, CFRE
I was pontificating with my wife, Ruth, the other day, explaining that fundraisers have no control over one of the Big Cs of fundraising. “Ideal donors,” I announced, “have the Capacity to give, have a strong Connection with the charity, and are Committed to support the charity over the long term.” [Read more...]
Not All Wealthy Direct Mail Donors Live in Upscale Neighbourhoods
July 27, 2007 By
By Alan Sharpe, CFRE
If you look for wealthy donors in all the usual places you’ll receive the usual result.
Disappointment. [Read more...]
Look for Tightwads, Not Millionaires in Direct Mail Donor Acquisition
July 23, 2007 By
By Alan Sharpe, CFRE
Most first-generation millionaires are tightwads. They aren’t rich because of how much they spend but because of how much they save.
If you need to find millionaires who will donate a large sum of money to your non-profit organization, look for tightwads, not millionaires. [Read more...]
