Direct Mail Fundraising Still More Effective than Email
November 4, 2011 By Leave a Comment
Yes, grandma tweets daily about her arthritis and buys her cat food on eBay, but how does she prefer to donate, online or offline?
Yes, mailing a fundraising letter costs more than sending an email appeal. But which method brings in the most net revenue for most non-profits? [Read more...]
Ask for Email Addresses, Not Donations, in Online Fundraising
September 30, 2011 By 1 Comment
The key to raising money online isn’t Facebook or YouTube or Twitter or a donate button on every webpage.
It’s email.
Email is the tool that gets your message into the mind of your donor and persuades her to return to your website to make a donation. [Read more...]
Email Fundraising Subject Lines: Use Today’s News Headlines to Boost Open Rates.
June 15, 2007 By
By Alan Sharpe, CFRE
If you want to increase the number of people who read your email fundraising letters and email newsletters, put today’s headlines in your email subject lines. [Read more...]
Online Fundraising: Build Your List of Email Donors in 10 Simple Internet Ways.
August 25, 2006 By
By Alan Sharpe, CFRE
Your greatest challenge as an email fundraiser is your list. If your organization is typical, only 10% of the people in your donor file have given you their email address. And that list isn’t growing any larger all on its own. [Read more...]
Email Fundraising Must Inspire Donors to Go Online.
August 18, 2006 By
By Alan Sharpe, CFRE
Sending an email with no links to follow is like mailing a direct mail appeal without enclosing a reply device or return envelope. Costly. [Read more...]
Boost Email Donor Newsletter Open Rates with Safe Subject Lines.
August 4, 2006 By
By Alan Sharpe, CFRE
The last time I checked, which is to say, yesterday, the average open rate for an email donor newsletter was 37%. That means 63 percent of donors are not opening the email newsletters they’ve asked to receive. [Read more...]
Email Donor Newsletters: Improve Your Open Rates for Online Fundraising and Donation Success
July 28, 2006 By
By Alan Sharpe, CFRE
One of the greatest challenges in email fundraising is poor open rates. The majority of donors who subscribe to email donor newsletters receive them but never open them. [Read more...]
