Key code: A group of letters or numbers (or combination of letters and numbers), colours or other marks, usually placed on donation forms or reply cards, to help mailers measure the effectiveness of their mailing lists, asks, creative, timing and other variables.
Fundraising ideas and how-to advice for non-profit organizations
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- The Handbook of Direct Marketing for Non-Profit Organizations [direct mail fundraising letters]
- Faith-Based Grants: Aligning Your Church or Ministry to Receive Abundance
- The Complete Handbook for Planning, Implementing and Sustaining a Successful Fundraising Golf Tournament
- Pushing the Envelope: Proven tactics for raising more money with direct mail fundraising letters
- Raise More Money and Retain More Donors by Reducing Your Returned Mail
- 180 Ways to Raise Funds and Cut Costs in a Recession
- How to Use Testimonials to Inspire and Persuade Your Direct Mail Donors
- Build Your List of Email Donors in 80 Easy Ways
- How to Recover Your Lapsed Direct Mail Donors
- Eight Sample Donation Thank-You Letters
