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Get Paid for Your Fundraising Expertise by Writing for Expert Fundraiser

February 24, 2012 by 1 Comment

Want to get paid twice for being a fundraiser?

Write for Expert Fundraiser.

Alan Sharpe, our publisher, is ready to pay you a one-time flat fee or an ongoing royalty for putting your knowledge of fundraising down on paper.

If you are an expert in at least one area of fundraising, and if you know enough to write a how-to guide on your topic, Alan wants to hear from you.

If your area of specialization is one that Alan feels is in high demand, he will commission you to write a special report, handbook or ebook on your topic, and pay you for your efforts.

Here are the topics that Expert Fundraiser needs your help with:

  • Raising money from local businesses
  • Facebook fundraising
  • How to run a silent auction
  • How to manage third-party fundraising events
  • How to use social media to raise money for your next special event
  • How to get free radio, TV and print publicity for your charity or event
  • How to organize and run a walkathon or run
  • How to organize and run a fundraising dinner
  • How to organize and run a fundraising gala
  • 101 products to sell at your next fundraiser
  • How to raise funds with online peer-to-peer tools and team fundraising webpages
  • How to use YouTube for fundraising
  • Where to look for grants
  • How to write a grant proposal
Want to earn a flat fee or royalty for your expertise

If you have written (or are willing to write) a book, handbook, textbook or other helpful resource, learn how you can get paid in for your expertise by writing for Expert Fundraiser.

Filed Under: Annual Giving, Board Fundraising, Capital Campaigns, Corporate Philanthropy, Cost of Fundraising, Direct Mail, Donation Thank-You Letters, Donor Acquisition, Donor Communications, Donor Cultivation, Donor Databases & Lists, Donor Newsletters, Donor Retention, Donors, Email Fundraising, Event Fundraising, Fundraising Benchmarks, Fundraising Income, Golf Tournaments, Grant Writing, Major Gifts, Monthly Giving, Online Fundraising, Peer-to-Peer Fundraising, Planned Giving, Prospect & Donor Research, Results, Social Media, Starting a Non-Profit, Strategic Planning, Telephone Fundraising, Testing, Third-Party Fundraising, Uncategorized, Website Fundraising

When to Ignore Your Direct Mail Fundraising Test Results

August 26, 2011 by 1 Comment

By Alan Sharpe, CFREDirect mail fundraising is a soccer game where the opposing team keeps moving the goal posts.

A premium that worked last year doesn’t work today. A package design that worked at your last charity doesn’t work at your new one. A proven way to acquiring new donors gradually fails.

How can a tested, proven tactic stop working?

When you test one thing against another in the mail and Thing A outperforms Thing B, you know what works, right? The key to knowing what works in direct mail fundraising is testing, right?

Well, sort of.

There are at least three times when you should ignore your test results. [Read more...]

Filed Under: Direct Mail, Donor Acquisition, Testing Tagged With:

Dear Alan, What is a “Back Test” in direct mail fundraising?

August 27, 2009 by Leave a Comment

A Back Test is a mailing designed to reproduce, and therefore confirm, the results of a recent direct mail test. Also called a retest or confirming test. Usually run when the results of a test fall within an acceptable range but do not give the mailer enough confidence to roll-out to the entire list.

See more definitions at the Glossary of Direct Mail Fundraising

Filed Under: Direct Mail, Testing Tagged With:
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